" Sales increased sharp when comparing 2021 to 2020 , and they are even higher equate to 2019 , which was already a good yr , " say Eyal Inbar , Export Sales Manager at Hishtil . All in all , he is very slaked with this year ’s results and is front forward to 2022 . In this clause , he look back on the last year , the changes within the company , the challenge they present - and are still facing - and the positive outlook for the upcoming class .
Eyal Inbar
2020 in briefAs for many companies , 2020 has been a intriguing year , but , all in all , it has been a good twelvemonth , explains Inbar . " export of our young plants decreased significantly , but as luck would have it , the need from the domestic grocery store skyrocket . We also added a new grape vine plant for wineries and it is a huge success . So , despite exports decrease , the high domesticated requirement resulted in a proficient yr overall . "
A lot happened in 2021Prices- In 2021 , when looking at the export department , Hishtil transfer a lot in its fashion of working . First , they realized the importance of logistics . " We embark everything by air , and in 2020 , we ensure the number of flights decreasing . Therefore , the prices vacillate heavily , and for this reason , we decided to charge the freightage costs individually from the product prices . In this way , we detain crystal clear and can offer our clients sightly price . " When talking about prices , the prices of the products were updated due to the fact that most of the raw cloth cost increased .
Assortment- Then , when blab out about the assortment , Hishtil decided to rivet on the good plants like vegetative herbs , organic and conventional , and grafted vegetables . " We are the largest vegetational herb producer , and since COVID , we find a keen increase in these products , especially Organic ones as well as grafted vegetable . That is why we make up one’s mind to shrink the mixed bag of other product like perennials , patio plants , and annuals a bit and heavily focus on the beneficial plants category instead . "
exportation markets- " We focalise on the main high potential country , putting less aid on little and low possible state . "
Long planning full point – Covid makes it challenging to plan years ahead ; thus , we conform shorter and quick responsibility to changes , together with general long future plans .
Automation- Another challenge they are facing , like many companies in many state , is the enlisting of new mass . " It is difficult to feel people , not only for in the greenhouse but for in the office as well . " Employee stipulation improved , but as many company are try out to attract employees in this way , Hishtil also seat in robots and improved technology in the nurseries . " Now , a bountiful part of our plugs are rout by ISO robots that wreak 24 hour a Clarence Shepard Day Jr. during the season . We are very pleased with this investing ; quality improved and is constant and reliable . "
Zero pests -On top of that , they seat in more techniques that enable them to take care of cuss prior to despatch . They just started working with it and so far resultant role are very pleasing . " The purpose of this tool is to transport a intersection gratis of pests , which will be a vast achievement . "
Sales team- Hishtil ’s sale team in different country has been update over the last class . Last year , Hishtil contribute a local distributor in Sweden , and in 2021 , large French company Graines Voltz started selling Hishtil ’s herbaceous plant and grafted plants in Germany and Austria , in add-on to the existing other two electrical distributor .
Good resultsAll in all , 2021 has been a successful year with a meaning increase in sales . " We increased sales dramatically compared to last year and also compared to 2019 , which was a very good year for us ; sales have been even higher . " When search at the plant categories , Inbar learn that the need for organic product has been gamy , especially for organic herbs . Hishtil more and more becomes an organic company that also exports formal plants .
2022 outlookAccording to Inbar , the outlook for 2022 is positive . " The challenge will be to proceed the increase . Of course , we realize that we can not reiterate the monumental growth run into in 2021 again in 2022 , but we train to keep up with demand . On top of that , we continue to make for concord to our strategies , like secern the shipment toll from the monetary value of the Cartesian product , concenter on the liberal country , place in the yield of our burden product like organic herbs , and ship them 100 % free of pests and pesticides . Also , we experienced that scram raw material on time is a challenge , so we therefore will order them much earlier . Finally , as traveling to several countries remain problematical , we will stay in touch with our clients by Zoom meetings and upload videos of our product on Youtube ( come home here to see the videos ) . All in all , we are very affirmative for 2022 ! "
For more informationHishtilEyal InbarEmail:[email protected]T : +972 3 9373141www.hishtil.com
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