As the manufacture continues to adjust to the changing world and new ways of conducting business , theAmerican Floral Endowment ( AFE)took the chance to also take a deeper look at how they can better support industry members and businesses through their floriculture programs and financial support . Through an eight - month Strategic Planning effort , unexampled priorities , goals , and enterprisingness were identified to provide for continued growth in the diligence .
As part of the Strategic Plan , the Board also approved a revised vision , missionary work , and logo update to better identify and promote AFE ’s core initiatives . The Modern logotype touts the overall goal ofFunding for the Future of Floriculture .
After months of interview and evaluating remark from the tolerant flowered community through interviews , a public survey , and several focus groups , AFE ’s Board of Trustees comprise of experts and line leaders from all segments of the industry come together for multiple preparation sessions . From these Roger Sessions , a new strategic program was develop to better pose the Endowment to address the ever - change need of the floriculture industry .
The three - twelvemonth plan underscores and strengthens rudimentary precedency critical to AFE ’s hereafter and mission : back up groundbreaking research and floral manufacture education ; an irrefutable toast to keeping vernal professional evolution at the center of our work ; increased outreach and fundraising efforts to supply more dollar for floriculture - related political program ; and , eventually and importantly , a consignment to collaboration with like - minded organization for these and other programme geared toward get on the industry .
“ The Trustees took a very designed approach in name the Endowment ’s critical priorities . go forward we will focus on increasing our step in an crusade to better support programme that beef up research efforts , build connections between young pro and industry members , and support continued teaching for all segment of the industry . Progress and outgrowth are unsufferable without change , and AFE continue their dedication to serving the industry as it evolves through the years , ” remark Laura Shinall , AFE Chairman and Managing Partner of FreshPath Marketing .
Vision affirmation : A unassailable , unified floriculture residential area fostering industry innovation and growth to intimately connect people to flowers and industrial plant in everyday life story .
To be the desire beginning and catalyst for floriculture advancement through financing of groundbreaking research , scholarships , internships , and educational President Grant that best serve the dynamical pauperization and demographics of all industry sectors .
How does this impact businesses?AFE ’s core programming supports better quality heyday and plants and provides best practices for increase longevity of product . Better quality and longer - lasting plants support gainfulness and glad consumers . Whether you are a grower , researcher , event planner , wholesaler , or retailer , AFE ’s study has positively impacted your byplay . With boom resources to reach and back the next generation of unseasoned professional through our career shopping centre , enlisting resource , and Young Professionals Council , the Endowment is also educate and supporting a men for the hereafter . All AFE ’s resources are useable to everyone in the industriousness FREE.Industry contributions are the Francis Scott Key to provide these program for all .
“ AFE ’s new goals show our ongoing commitment and dedication to the diligence . These expansions will be extremely impactful both internally and outwardly . It is exciting to look ahead and see this clear path to success aiding the growth of our industry , ” notes AFE ’s Chairman - Elect Ken Young , possessor of Phoenix Flower Shops .
The novel Strategic Plan will serve as AFE ’s benchmarks for achiever over the next three years . They will also aid AFE preserve to deal the transforming needs of the industry and further expand their reach to keep up with industry growth .
This novel plan continues AFE ’s long history of being the leading non - profit charitable organization funding floriculture research , educational and flowered design grants , and scholarships , along with administering internship programs to bestow top gift to the diligence . In its 60 yr , AFE ’s funding and programs have lead to :
The Endowment represent an all - industriousness community of interests brass where everyone can collaboratively patronize programs that do good all .
“ The Endowment would n’t be here 60 geezerhood by and by without the support of past seer who discern the grandness and the want for industry research and supporting programs . We are grateful for preceding support and for the manufacture champions that continue to sustain our syllabus and seek to keep the flowered industry relevant , ” notes AFE ’s Executive Director , Debi Chedester . “ Now more than ever , we need to expand our fundraising to invest even more into these programs to support Funding for the Future of Floriculture . ”
