A luxury Christmas dinner with a floral touch or festive toasting on the new year with a colourful trash of champagne . Rose agriculturalist Rodewijk focus amply on the holiday with their edible roses ' Rosalicious ' .
Restaurants , bakeshop and cater industry"The full-grown difference is not in the finish , but in the sales " , say Marius Rodewijk . " Each eccentric of rose need a different culture . The fact that we are now going to swap the roses ourselves is new . " After all , you do not obtain sweet green goods traders at the bloom auction clock , and that is on the nose what they are fit to do . " Our sales must principally go through the nutrient distribution channel . In particular we see opportunities for the better restaurants , bakehouse and catering industriousness . A smaller part will be supplied through the regular flower trade . From the trader that we approached we received enthusiastic response . We are now working with a with child client in Spain and there are also several contacts with wholesalers and suppliers in the Netherlands and abroad . "
Good timingMarius together with his brothers Frank and Gerard cultivateVendelaroses on a sum of 4.5 hectares in Valkenburg ( ZH ) and Roelofarendsveen . At that last location , space was cleared in January for a trial planting . " We have try out 10 variety , 30 to 40 plant from each . We have put the most successful varieties into yield at 1,000 m2 from October , so that we can harvest in December . " upright timing , in the Christmas calendar month , is the remark from the bracing produce traders who impose the growers .

Niche productVia Dutch exporters the roses will also have to discover their path abroad . " It is a existent niche Cartesian product . If a few boxful can be sum up to a freight , it is much more effective than when we do the exportation ourselves . " It will stay a recess production , Marius expects . " Of course we hope that the product catches on and that we will be able to plant more in the future tense , but it will not just replace the cultivation of Vendela . "
Five colorsRosalicious is a Cartesian product of the Danish jump stock breeder Roses perpetually . Via the grower the eatable roses are available all year round in five colors : red , chickenhearted , livid , pink and orange flamed . The roses are delivered in a ready to hand parcel . " The roses have been bred in such a room that they are less susceptible to diseases and pests . In addition , we work with biological command agents in the nursery , so that consumption is completely safe . "
For more information :

Marius RodewijkRosalicious[email protected]www.rosalicious.eu
© FloralDaily.com/Jobke Braber - den Hertog


