A good sales website deliver your subject matter to the world , 24 60 minutes a day , 365 days ( and nights ) a calendar week .
A website costs trivial to establish and maintain , in know - how , time and money . With a few nighttime of computer classes at your public school or library under your belt or a sound record book or two about WWW development at hand , you may build up a farm clientele site to be gallant of .
Here are some things to consider .
Decide What Your Website Is AboutWebsites exist for one or more of three purposes :
Good farm websites comprise all three .
It ’s especially crucial to admit educational mental object on a farm - colligate site — and to update it ofttimes — so visitor look onward to number back again .
good example : For a good example of what we mean , visitJack and Anita Mauldin ’s Boar Goat website .
Write Good Sales CopyTo learn how , invest in a rural go-ahead merchandising book or two likeEllie Winslow’sMarketing Farm Products : And How to Thrive Beyond the Sidewalk and Growing Your Rural Business from the Inside Out .
Or , download a free copy of Jennifer - Clair V. Klotz ’s full - distance U.S. Department of Agriculture Agricultural Marketing Service publishing , How to Direct - Market Farm Products on the Internet(it ’s a immense Indian file but deserving the waiting ) .
Choose a Worthy Hosting ServiceDon’t subject to the temptation to use freebie hosting !
Visitors despise the advert streamer and galling soda pop - ups that are part and package of devoid Web hosting and the pages they generate sometimes freeze older computers .
Furthermore , freebie sites equate with cumbersome vane addresses . Which will your client remember : “ freewebs/~freesites / WorldsBestBison.html ” or “ WorldsBestBison.com . ”
pick out a Great DomainProviding you do n’t employ freebie host service , your knowledge base name is your net address .
Make it scant , catchy , and memorable .
Let ’s say you lift Babydoll Southdown sheep . TeddybearFaces , CutestSheep , and SouthdownSweeties are all still available as .com domains at the metre this article was written .
“ SweetSheep.com , ” however , is already taken — but you could still read “ SweetSheep.net , ” “ SweetSheep.info , ” “ SweetSheep.biz , ” or “ SweetSheep.us , ” if you like .
Or , personalize an already - taken speech with dashes ( Sweet-Sheep.com ) , underscores ( Sweet_Sheep.com ) , numbers ( SweetSheep1.com ) , or additional words ( MySweetSheep.com ) .
misplace the Bells and WhistlesFarm marketing guru , Ellie Winslow , say , “ If the website is for business , do n’t distract your visitant and do n’t wear him or her out with move ikon , cyclosis banner and other technically advanced stuff that does n’t actually promote your marketing goals . ”
accord to How to Direct - Market Farm Products on the Internet : 75 % of website visitor expect gamey - caliber content , while 66 % economic value relaxation of use ; 58 % wo n’t revisit slow - loading site and 54 % avoid see sites ; and only 12 % visit to catch cut - sharpness engineering .
see Those Loading TimesSavvy internet designers recommend exclusive page downloads no gravid than 180 Kb .
This precludes large numbers of images , high - resolution exposure , and techie frou - frou .
rather , habituate 72 pixels per column inch thumbnail photos linked to large , glorious versions , each on a digest - alone page ( and always opt dear photograph if you use them ) .
Avoid Highly Patterned BackgroundsThey tire visitors ’ eyes and transcript gets lost in the quagmire .
Include ContrastStrive for clean-cut demarcation between typeface and background color . Again , do n’t give your visitant eyestrain .
Nix FramesSites that utilise frames are frequently cluttered , confusing , and they rarely print out well .
A canonic definition of frame : They are a way to exhibit more than one pageboy in a single vane internet browser windowpane . Each Sir Frederick Handley Page can have its own scroll bar ; with skeletal frame , a browser app window can include both motionless and changing content . For example , a static frame can be used as a tabular array of content while another shape presents the different areas of a web site .
They load ill in some browsers and on many computers , overfilling the screen and sometimes freeze approach to a site ’s better features .
Choose case With CareIf in doubt , use everybody - has-‘em fonts like Arial or Times New Roman .
Include the Basics on Every PageBecause lookup engine user do n’t of necessity go into at the beginning , shoes contact selective information and your business logotype on every varlet , along with a link to your website map or home page .
ternary - check for Typos and MisspellingsDon’t make visitors grit their tooth .
