" The potential of perennials is vast . New variety and metal money continue to emerge . It is the only chemical group of plants that still develops , there are so many possibility for further growing and growth , " says Tomasz Michalik , President of the board of Vitroflora . Vitroflora is a horticultural caller that is specialize in the production of young plants and get down material for cosmetic plant , particularly perennials .
Vitroflora ’s clientele consists of several autonomous activities . fit in to Michalik , the most crucial ones are the sales event of youthful ornamental plants in stopple , and the yield of tissue refinement in their research lab . The tissue cultures are also used to farm Vitraflora ’s own plugs . Vitroflora is internationally dynamic , and is based in Trzęsacz , Poland .
In this article , Michalik tells us more about Vitroflora ’s activities , and their road to the international market .
Tomasz Michalik , President of the instrument panel of Vitroflora
Fifty years of VitrofloraVitroflora was established in 1977 by Anna and Karol Pawlak . “We are a family unit company ; this is visible in the way that we handle employee and customers . We combine pot protocols with family management . All those years , we focused on the natural development of our company , and delivering a mellow - quality intersection .
We know from our own experience how authoritative the calibre of the young plants is ; their health , rooting , and alignment importantly dissemble the success of the crop . This focus on quality and natural developing has always been our main goal , and it bring us sound results . We believe that our development is a natural final result of this attack , " say Michalik who is the companionship ’s chief executive officer for 34 years .
Initially , the society was concerned with Gerbera young plants for trimmed flower production . The first growth drift came after the end of the Communist authorities in Poland and other European countries . In 1994 , they pop with the product of pelargonium young plant life , and they presently expound their kitchen range to let in other yearly bedding plants variety . " We became the primary supplier of get it on immature plants to the Polish market , with most of our youthful plants being produced in Poland . "
Throughout the years , Vitroflora seized the chance to expand their business activities beyond Polish borders . Today , the troupe operates internationally . " Our wad are sold to Poland and most other European markets , whereas the tissue cultures are specify for exportation outside Europe . Moreover , our laboratory is Naktuinbouw - indorse , and maintains elites for breeders from all over the earth . "
The product of perennials plugs in Poland
Entering the West - European marketMichalik points out that from the start , Vitroflora sold its young works ( mainly perennials ) on external market place . Especially the German and Dutch ones . However , this was always as a subcontractor . more or less fifteen years ago , Vitroflora began their business activities outside Poland , selling under its own brand with their own sales team . Michalik tell us more about this appendage and the challenge that the company run into . “It was a strategical decision to go into the West - European grocery store . Our first bountiful market out of Poland was Germany . Soon we also managed to do business in the UK , Scandinavian countries , The Netherlands , France , and Switzerland . What helped was that perennials as a group of plant became increasingly crucial at that sentence . There was a lot of growth and development . "
Nevertheless , Michalik points out that enter the West - European market was not an easy task for a companionship based in Poland . " Being located in Poland , we constantly had to win over our West - European client that we proffer a eminent - calibre product instead of cheap labor . Additionally , we also had to sympathize the market of all those European countries . Thanks to our international sales team we surmount these challenge . Furthermore , our logistical department managed to recover a way to safely package and transport our untested plants without compromise on their quality . "
The troupe ’s glasshouse
Towards the futureWhen asked what he expects of the hereafter for Vitroflora and the blanket industry , Michalik says the chase : " We think that there is a bright future ahead . There are still many possibilities to develop , we keep introducing varieties . latterly , we won the Retail Award in the Best Novelty category with Agatache ' Agapk ' ( Beelicious Pink ) at the 2024 fall edition of Plantarium|Groen - Direkt .
Moreover , there are many marketplace that we can explore further . specially Romania , and also Hungary have a lot of potential to become significant market for us . Ukraine was also very promising , but the ongoing conflict made that we had to finish selling there . We also deal to the Asian grocery , but it ’s in the beginning , presently it ’s not our main centering . "
In addition , he mentions that Vitroflora will keep an eye on the latest developments regarding logistics and EU legislating , saying : " Reducing carbon paper emissions and expatriation price becomes progressively important in the diligence . It ’s an important issue for our company because we have to transport our merchandise across all of Europe . Likewise , we make efforts to reduce peat utilisation , and chemical substance production . Lots of subjects to ferment on . "
perennial from Vitroflora ’s aggregation
For more information : Vitroflora[email protected]www.vitroflora.pl
