“Making the blue rose bluer”

“ People are search for different things , and a blue rose is such an detail that really can diversify one ’s assortment from the relaxation ” , articulate Mario Vicente , General Manger at Fresca Farms , who ’s been supplying Suntory ’s blue rose , Applause , for over a year now . The requirement for this bluest variety in the securities industry is arise as more people get used to it , but it ’s still debatable how blue Applause is . “ When take care at the flower on its own , some rule it more lilac-colored . However , when compare it with other lavender colored rosiness , they see it is more risque . ” So , in gild to lease the news “ blue ” daddy up first in the mind of the consumer , Suntory proceed facts of life , and they are currently conducting trials for a more true spicy rose .

Mario Vicente and Amy Mather of Fresca Farms during PMA Fresh Summit 2018 in Orlando

Genetically modifiedSuntory Flowers is known for their GM carnations “ Moon series carnations ” , and just like those flowers , this young rose is also genetically modified . " In this style , we were able-bodied to get this drear vividness . "

True blue and retentive stemsApplause is love as the bluest rose assortment on the market , but it is still debatable how really downhearted the color is . “ Some customers found it not really blue , more lavender ” , order Vicente . He agrees that it is not a on-key blue rebel yet . “ But if you compare it with other lavender roses , you’re able to see that the others have more pink in it . Applause is a rose that has the blue delphinium factor in it and this create that blue - reddish blue coloration . ”

so as to make the colouring more true wild blue yonder , they are conducting trials . “ At Florigene in Colombia , Applause is being grown and at their farm , we are trialing four codes . “ So far , they are quite bright . ” On top of that , they are also work on getting longer stem . “ Now , they produce 40 cm , and we would like to offer longer halt . ”

Diversifying productFresca Farms still is the exclusive supplier of Applause in the US , and Vicente foresees a bright futurity for this assortment . “ People are looking for different things , and Applause is such an item that can really diversify one ’s assortment from the rest . ”

For more informationFresca FarmsMario VicenteEmail:[email protected]www.frescafarms.com