The British Christmas Tree Growers Association ( BCTGA ) has today launch a potent new flavor as it embarks on an exciting epoch under newfangled expert management .
Now in its 30th class , the BCTGA , whose agriculturist sell up to 8 million high - quality British Christmas trees every year , has unveiled a new logo and has foretell the date of register Greek valerian , the Yorkshire Agricultural Society ( YAS ) as its fresh Managing Agent .
The BCTGA will benefit from a multi - skilled team at YAS which is based at the Great Yorkshire Showground in Harrogate and allow similar management expertise for the Farm Retail Association , another major interior trade organisation which represents the good farm shops and farmers ' markets across the UK .
The move hail the beginning of a bold , onward - opine long - full term strategy to help oneself the BCTGA offer the best funding to its membership of more than 320 agriculturist as they seek to take on the penury of progressively spot customers .
Hans Alexandersen
Hans Alexandersen , Chairman of the BCTGA , tell : “ After a thoroughgoing tender appendage we are delighted to announce that the Yorkshire Agricultural Society will be take over as Managing Agents for the British Christmas Tree Growers Association .
“ We have full-grown plans for the BCTGA and the experience YAS will get to the Association through its work with farmers and landowners across the UK will act a all important role in moving the organization forrader . The new logo is strong and is a substantial , character stamp for the estimable UK Christmas tree . ”
As the BCTGA get in a new era , far great scrutiny of environmental emergence is challenging consumer to value local provenance and move away from purchasing import , non - biodegradable plastic tree diagram .
With experience of promoting character service , great experiences , high timber trade good and the ‘ buy local ’ message , YAS is the ideal partner to help the BCTGA build upon its tenner of
success and at long last see quality British Christmas tree mold the seasonal centerpiece of more and more British homes .
Heather Parry
Heather Parry , Deputy Chief Executive of YAS is lead the BCTGA squad on its new strategy and she said : “ The BCTGA is a great organisation of committed , quality Christmas tree growers and we are beguiled to be working with them .
“ The year - beat piece of work that exit into growing Christmas trees is enormous and after the strange yr we have had , Christmas 2020 will be extra special .
“ We have set up a young logotype today and this is just the start of create a inviolable brand for a strong industry . Shortly , we will launch a novel BCTGA website and will be working intemperately to extradite an exciting unexampled strategy . ”
The BCTGA is open to every agriculturist of UK Christmas trees and offers its member data , visitation , open days , competitions and a supportive community of interests .
Its reenforcement for growers is ever more valuable as consumers seek for the best family experiences in the run up to Christmas . Going out and take a tree is the start of the seasonal magic for many and the smell of a real Christmas tree is one of the most evocative part of the festive season .
For more informationBritish Christmas Tree Growers Association ( BCTGA)www.bctga.co.uk
