In the center of The Hague ( the Netherlands ) , large plantation owner with colorful Garden Cyclamen have been on display along the Hofvijver since the end of September . This activity is part of a promotional political campaign by cyclamen growers . The Cyclamen suppliers of Royal FloraHolland have established the promotional initiative PSP ( " Product Specific Promotion " ) . The objective is to draw more aid to the use of Cyclamen purpurascens as an outdoor plant .
Peter Rodenrijs , Product Manager of Flowering plant at Royal FloraHolland , excuse : " RFH ’s Cyclamen purpurascens suppliers have unite in a PSP organization in late years . This allows us to give supernumerary attention to this product chemical group , with a stress on promoting cyclamen for outdoor habit . " The choice to place the plants in the center of The Hague , in collaboration with Gemeente Groenbedrijf provides a lot of visibility . " These planters will be there all autumn , " Peter adds . " We got a super courteous spot , right in the substance , where a lot of people come . "
Outdoor plantsAlthough the effect on sales is not yet clear , Peter stress that it is primarily about publicizing the outdoor use of cyclamen : " Whether it has an shock on sales we do n’t know yet , but it is principally to show consumer that the plant can do just ok open . " Cyclamen purpurascens are not stalwart , but they can tolerate a light frost . In a mild winter , they can even stay outside until March , Peter says from his own experience . " Last year , I had put them by the front door at the beginning of September , and with unspoilt care , they stick until March this year . "
PromotionGrowers contribute to promotion initiative through a commissioning scheme . Peter explicate how this form : " The growers bring a little extra commission , which we collect in a promotion sight . We have a advancement committee , and with them , we resolve what to do . For example , this promotion in The Hague , but also a picture shoot or , for instance , standing at various fairs such as Plantarium|GroenDirekt and the Trade Fair Aalsmeer . At the Trade Fair this year , we show all special in a heading with 18 special diverseness . With this , we show how magnanimous the cyclamen family is . "
Peter Rodenrijs during Plantarium|GroenDirekt 2024
The collective certainly put up advantage , according to Peter . " Together in a collective , you get a lot more done than when you operate alone as a grower . For raiser , it ’s also nice that we can put to work from a neutral position and just pick the decent varieties to advertize . "
In any pillowcase , the furtherance in The Hague has already mother many confirming reaction and coloured streets . Whether it will be followed up remains subject for a while , but the Cyclamen purpurascens will remain until the end of fall anyway . The next promotional event will take place during the Trade Fair in Aalsmeer , where the full collection of exceptional varieties of cyclamen will be represent to visitors .
For more entropy : Peter RodenrijsRoyal FloraHollandTel : +31 ( 0)6 51517876[email protected]www.cyclaam.eu
© FloralDaily.com/Mirthe Walpot
