In 2016 , Noviflora took over the duty for the houseplant displays at 25 Jumbo home improvement storage in Switzerland . Since then , sales have risen importantly . More importantly , however , is that this retail chain has increased its profit on the sale of houseplant by 15 % .
Account Manager Hans Pullens : " Our display concept and its implementation have revitalised this class . The improvement quickly showed solution and Jumbo is very proud of with this new situation " .
For a long fourth dimension , houseplant displays at these Swiss homeimprovement stores were rather neglect . With little attention devoted to them , gross revenue for this category were disproportional to those for garden plants . Jumbo was even considering eliminate its houseplant displays all in all . But this was before Noviflora appeared on the scene . A pilot light project at five depot quick testify that the Noviflora advance was the way to go . After that , the company was assigned to manage these displays at all 25 Jumbo stores . Han : ' We chip in our ideas about the looking at and find of the demonstration piece of furniture , the banners and the information cloth . Next , we preface a systematic approach , guild and regularity to our range direction . We decide periodically on the production range and book for the various fund as based on figures , insights and experience .
catch material - metre insightsWhile one store has 10 display benches , another has 20 . Every store receives just the right industrial plant for each of its bench . Every industrial plant has a barcode . Every time a product is sold or marked down in price , the store ’s hard cash register skim organisation immediately sends this info to Noviflora . Hans receive an almost real - time picture of which plants were sold on each bench so that the inventory single file for each stock can be mechanically update . Every week , the account manager e - mails a purchase ordination recommendation found on what has go in and out of the store during the previous days . Within an time of day , the stores support the recommendation , perchance with a few changes of their own . Two days later , the plants will be on display in the stock .
Changing themesNoviflora has outback memory access to what is go on in the houseplant department on any one day or menstruation . Hans : " Based on this , we can do an even estimable line of deciding on the product range for the following twelvemonth and can keep adjusting it in the meanwhile . " A quarter of the flora on exhibit alteration with every time of year to keep the interestingness of shoppers . These plants could reflect the grandness of a holiday such as Valentine ’s Day or Easter or a sealed theme such as plant that purify the air . They will remain on display for five to six weeks , after which some of them will be sell at a discount to make elbow room for the next theme . A month before the start of each root word we create a folder campaign , which allow us enough time to make any necessary changes .
Overcrowded video display guide to lossesHans believes that it ’s more significant to improve Jumbo ’s profitability than increase its sales intensity . " We take a gentleman’s gentleman ’s access to selling . We need to be a real married person who respects our customer and keeps their fiscal interests in mind . just focus on volume to increase sales will eventually backfire . This is because overcrowded displays head to losses . Now that we ’re supplying our store with the right mass , loss have been cut by 15 % . We ’re even daring to give margin guarantees - at the risk of mulct if we do n’t attain them . To do this , you have to be sure of what you ’re doing . "
