Using the latest proficiency , we direct to enhance our users ' trade opportunities now and in the future . For example , handling direct delivery is now possible via Floriday instead of Connect - EAB . From 1 July , a fee will therefore lend oneself for using the old subject matter standard . Qualily also switch to that lineal delivery via Floriday ; Martijn Kwakernaat tells us about it .
Martijn started at Qualily as a schoolboy at 15 . Seventeen years later , he is still work at Qualily , now as a sales agreement coach . Qualily was formed in 2000 by a collaboration of two lily agriculturalist and , in recent years , arise to a 12 - hectare greenhouse farm with an yearly product of some 20 million lily . They grow about 15 main products at four production sites . They also have a refrigerate positioning at Royal FloraHolland Naaldwijk . Martijn : " From our hub in Naaldwijk , we pass around our products straight off to customers or to the clock so that our raise locating can concentrate on refinement . "
mesh day tradingQualily trades around 65 % of lilies directly . " Our sales are chiefly to jobber and florist - oriented emptor . We have no retail agreements ; it is mainly day trading that we answer . About 35 percent of our sales go to the clock . The clock serve as a shop windowpane , and with the clock , we also see a clientele that does not buy in via straight . We do the allocation direct versus the clock base on data . I am working every day to sell our trade in the best possible manner , " Martijn says .

" Everything from the package"For commercial-grade processes , Qualily works with the 9 Knots Solutions software packet Greenmaster . " Basically , we do everything in Greenmaster . This parcel is linked to Floriday . In Floriday itself , we only adjust the clock presale price and at times receive enquiry or institutionalize crack . "
" We no longer need to use Connect - EAB"Settlement of verbatim delivery was normally always done by sending a Connect - EAB from the software package . Like other software seller , in late months Greenmaster has built in the ability to care direct delivery via the Floriday API data link . " We at Greenmaster were one of the first agriculturalist to switch and wield direct delivery via the Floriday API connection . As a result , we wield the direct order without using the Connect - EAB , an older electronic messaging standard . "
Lead meter needed"In the starting time , we campaign into some teething problem that were quickly ready after contacting Greenmaster . We also still have some challenges in handling corrections or orders put through the eWallet . purchaser have to agree on corrections in time , otherwise , we sometimes run into the fact that it halts our process at the hub . But with all raw initiatives , a lead time is want , " Martijn enunciate .

Company is easier to find"I think Floriday is never finish ; there will always be new initiatives that need to be coordinated with the software bundle . And that want flexibility from everyone . Nor does this move aside from unmediated patronage seem to get immediate benefits . It does control that , as an manufacture , we take another footfall forward in digitalization . What I already point out is that by linking with Floriday , we are more easily find as a society . We more often obtain orders from purchaser we had no contact with before and that is really electropositive . I see Floriday as a marketplace that is getting bigger and prominent , where we as growers are getting found more and more well . "
For more data : Floridayfloriday.io