On 23 April , the streets of Catalan cities and village are full of books and roses as the Spanish region celebrates Sant Jordi . " Sant Jordi is very authoritative for us , everyone is waiting for this 24-hour interval , it ’s one of the fussy days in the marketplace , " says Diana Sumelzo , manager of Mercabarna - Flor , a wholesale flower market in Barcelona . Sant Jordi is a Catalan festival full of traditions : world have to give at least one red rose to crucial woman in their life while woman proffer Holy Writ to man . Although custom stay on , Sumelzo mark that they are also slightly evolving . In this article she share how Sant Jordi has been for her company and which changes she is observing .
" A meddling but very salutary year " : good conditions , increased salesSumelzo point out that this class ’s Sant Jordi went well as both the atmospheric condition and sales were better than expected , saying : " Sant Jordi books and flowers are principally sell on the streets so everyone was looking at the weather condition forecast . The 24-hour interval before Sant Jordi was quite rainy so citizenry were a scrap frightened , but in the destruction it was good . We do n’t have the final statistic but it seems that we sold about 5 - 10 % more roses this year . believably this is because last class ’s Sant Jordi was lionize on a Sunday in the first year after the pandemic . On Sunday , many businesses are closed and people went out for the weekend outside Catalonia , resulting in less flower sale . To the contrary , this year , Sant Jordi was observe on a go daytime . On working days wholesaler and retailer in the flower sector also benefit from fellowship that buy roses for their distaff employees . "
Roses at the Mercabarna flower Market in Barcelona , Spain
Although Sant Jordi is a Catalan fete , most of the roses are not from Catalan parentage , Sumelzo explains why : " The absolute majority of the roses are spell because the Spanish industry is not bighearted enough . When a producer retires , it ’s unmanageable to find someone who continues the business . In Catalonia , there ’s only one plant producer left . Most of those blush wine are imported from Colombia and Ecuador , but also from the Netherlands . " accord to Sumelzo , a large part of these import roses were prepared and sold at the Mercabarna - flor flower mart in Barcelona . " Sant Jordi is one of the busiest days at our market : all blossom require to be here in time , in addition they also demand to be wrapped . Further , it ’s our missionary post to see that we meet all the pauperism of our jobber and anyone else who ’s involved in the sector . During this year ’s Sant Jordi about 7 million pink wine were sold in Catalonia , about 30 % of these rose wine were sold at Mercabarna - flor . In other Word of God , we can conclude that this was a busy but very good year . "
Gradual changeRed blush wine are a custom during Sant Jordi , however , Sumelzo obtain that the industry also seek to preface other blossom and sustainable packaging : " This vacation is about rose , chiefly reddish roses . About 80 % of the roses are red , the other 20 % consists of lily-livered , pink and white roses . It ’s difficult to exchange a tradition : last yr jobber introduced other color and miniature prove plants ( in red but also different colouration ) . However , most mass extend to buy the red rosiness . Nevertheless , I think that the miniature rose plants may become more popular in the futurity , partly because you may keep them way longer than cut - rose . It ’s not part of the custom , but I saw that more people sold these rosaceous plant than in old years .
Kokedamas are being offered as Sant Jordi giving . Kokedama rose wine have received a discussion which make them last longer .
Today , we see a clear tendency towards more sustainable wrapping . In Catalonia , it ’s tradition to give a rosiness with a straw spike in a wrapper . Plastic and celluloid wrappers used to be very plebeian , but nowadays constituent and ecologic wrappings are increasingly used . call back of wrappings of woods and bloom leafage . Although flowers in sustainable wrapping are more expensive , we see a grow demand for this sort of wrapper . Due to this growing requirement , the prices for sustainable wrapping have also become more free-enterprise over the class . I think we can say that this tendency is increasing and consolidating . At Mercabarna - flor we support this trend , we encourage our wholesalers to have sustainable products . I expect that Sant Jordi will become more sustainable in the hereafter , the transition to sustainable wrappings will be a gradual one , it will go step by stride . "
Santi Jordi roses with natural elements only
For more data : Mercabarna - florwww.mercabarna.es
