More Valero is a Valencian nursery that has 25 years on the path of increase and know - how . With a templet of more than 275 employees , offering over 200 different plant life specie , whose varieties and display formats have been selected to meet a panoptic variety of climatic and decorative requirements . Iberflora has spoken to Javier Lara , director of the glasshouse and member of the Organizing Committee of Iberflora .
" I see the next expression - to - face variation as a Renascence , a Modern chance to feel part of a society that enjoys personal striking again , shaking a manus or being capable to chat . We have seen that the market remain the same without the face - to - face part in fair or meetings , but they are canonic and necessary to make the customer and the supplier feel that they are more than two component of a Sir Ernst Boris Chain , with many years of anecdote , problems , joys and more feelings . "
Lara also values the campaign 2020 - 2021 , both nationally and internationally , highlighting a lower seasonality in the market place compared to late years : “ The year 2021 has been an exceptional year in every way . Sales have been higher than the most optimistic prognosis and the want of plants at the beginning of April is a clean-cut sign . In these two very complicated years that we have been going through the pandemic , the plant sector , in cosmopolitan , seems to have been strengthened by the modification in consumer habits . Both at the grade of exports and domestic sales the volume of sales has increase considerably , and above all , it seems to break off being so seasonal in the domesticated market place . "
For Javier Lara , the garden center and the florists and shops in the neighborhood of proximity have been the one that have most noticed a variety in using up during the pandemic : " Being confine to our homes and not being able to do much in the way of social life-time has made multitude value having a careful garden much more , a gracious terrace or a more attractive and salubrious DoI . And that ’s why the economic consumption of plants ( either indoors or outdoors ) has increased markedly . The TV channel that in my opinion has most noticed this change in the consumer has been the garden or garden center , the neck of the woods florist , i.e. the final peak of sales agreement . "
However , Javier Lara is more skeptical when it comes to talk about a new consumer visibility : " I think the visibility is the same , but that he has realized that the needs have changed . That it is more valued to spend quality fourth dimension in our household with ours , but with a more pleasant surround . "
For more information : Iberflorawww.iberflora.feriavalencia.com / en/
