When he was studying to be an accountant in college , Monty Pereira never think he ’d observe himself in the flowered industry . Today , he is the lofty general manager at Watanabe Floral in Honolulu , Hawaii .

“ People do n’t really sympathise that there ’s such a huge raiment of professional career chance available [ in the floral industriousness ] , ” say Pereira , who was charter at Watanabe Floral as an accountant 26 years ago .

That ’s why when Pereira learned about Seed Your Future ’s Green Career Week during SAF Phoenix 2023 , he jumped on the chance to raise different types of flowered careers at Watanabe Floral on societal media .

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Pereira was one of hundreds of professional who joined the national Green Career Week enterprise last workweek by visit school , inviting student to their business , or showcasing employees and their passion on societal medium . Seed Your Future , the industry constitution leading the charge to arouse cognizance about jobs in floriculture and horticulture provides participants with turn - key resources to make it easy for businesses to participate . Since the inaugural Green Career Week a twelvemonth ago , more than 500 professional person have accessed those resources , say Seed Your Future Executive Director Jazmin Albarran .

“ participate is simple , and the more clientele that participate , the more care we can wreak to calling in these industry , ” Albarran says .

Florists Get InvolvedWatanabe Floral print a web log series highlight its IT coach , surgical operation director , and executive program of the design center team and advance those posts on Instagram , LinkedIn , and Facebook .

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“ Being capable to paint the picture — especially for this young generation — of all the kinds of thing that they ’re really interested in that they do n’t inevitably consort with a floral store is why I think everyone should take part , ” Pereira says . The next Green Career Week is March 4 - 8 , 2024 .

Jennifer Barnard , AAF , Colorado - owner of Tillie ’s Flower Shop in Wichita , Kansas , and a phallus of SAF ’s Board of Directors , also participate in Green Career Week for the first time this year . She find the experience exciting because she loves giving people a behind - the - scenes look at the business . The caller posted three videos on its TikTok , Instagram , and Facebook accounts to showcase two interior decorator — one new and one with 60 yr of experience — as well as a marketing interne .

The reception from followers was positive , say Barnard .

“ One person remark that she enjoy love the screen background story , ” Barnard say . “ She aver , ‘ I never really thought about it , but when you corrupt a flower placement , you ’re also buying a work of prowess individually create by an creative person . ’ ”

Barnard plans to share more tale about her business during the next Green Career Week because there is so much for people to ascertain about the diligence .

“ It ’s important to support our industry , grow it , and bring awareness to the unlike jobs a lot of people do n’t cerebrate about , ” she sound out .

For more information : SAFsafnow.org