The National Retail Federation ( NRF ) have a bun in the oven the fair Easter disbursal to be the highest on record this class with consumers plan to spend an norm of $ 179.70 per person . The survey , that was conducted among 8,111 consumers from March 1 - 8 , let out that 79 % of the Americans plant celebrate Easter this class and flowers are not being forgotten . In fact , spend programme on flowers are gamey ever , since 2019 , with 43 % planning to spend money on blossom .
Source : NRF ’s one-year 2021 Easter Spending Survey , lead by Prosper Insights & AnalyticsClick here for all figures
spend on flowersThe resume reveals that 43 % of the consumers are planning to spend their money on flowers , which is up compared to the percentages since 2019 . However , the full outlay on flower is carry to be lower compere to last year ; $ 1.43 billion ( in 2019 it was $ 1.47 billion ) . Despite , both quantity are the highest recorded since 2019 . So , when break it down to per person spending , it $ 11.87 is carry to be spent per person this class , compared to $ 11.90 last class .
DemographicsWhen depend at the demographics , 37 % of the adult female and 49 % of the humanity are design to corrupt flowers and most consumers age 35 - 44 are planning to buy flowers ( 56 % ) , follow by 25 - 34 ripened consumers ( 55 % ) , 18 - 24 aged ( 53 % ) , 45 - 54 elderly ( 43 % ) , 55 - 64 aged ( 30 % ) , and 65 + ( 28 % ) . In the Northeast 50 % is planning to expend money , followed by West ( 48 % ) , South ( 43 % ) , and Midwest ( 33 % )
What those not celebrating Easter plan to buy ( if anything ) when shopping Easter - related sales?21 % of the consumer ask do not plan on celebrating Ester this year . However , of those not keep still plan to shit Easter - link sales and the amount these shopper plant to pass is $ 21 . So , how do flowers tally ? 7 % is planning to spend it on flowers ( 6 % world , 7 % woman ) and in the main aged between 18 and 44 age in the Northeast and West .
flick here for all figures
RecordThe consumer design to spend an norm of $ 179.70 this Easter , the highest figure on record . In entire collective $ 21.6 billion is expected to be spend . “ With new stimulus pecuniary resource from the President ’s American Rescue Plan , positive trend in inoculation and acquire consumer self-confidence , there is a lot of momentum heading into the Spring and holiday events like Easter , ” said NRF President and CEO Matthew Shay . “ Many have figured out how to lionise holidays safely with family and that is contemplate in consumer spending this Easter . ”
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