Hoffman Nursery has expanded its management squad . The grocery for grasses and sedges continues to originate , and customer swear on the greenhouse for expertness and reenforcement to run into the demand . Rounding out the direction team will give the nursery more resourcefulness for client and continual improvement in operations . Michael Betterly , an experienced horticultural and consumer products executive , joins the baby’s room as Head of Sales and Marketing . David Hoffman , who has had a cooking stove of responsibilities at the nursery , move up to Senior Director of Sales and Operations .
Michael Betterly ( left ) and David Hoffman ( right )
Michael ( Mike ) Betterly brings experience in sales , branding , finance , and incarnate scheme . He earned a B.S. in Marketing & International Business from Penn State University and an MBA from SDA Bocconi , an internationally range program in Milan , Italy . He spent eight class as Vice President of Marketing and Sales with The Organic Mechanics Soil Co. in the Philadelphia sphere . While there , he developed multiple successful marketing programs , get by a squad of independent sales representatives , meliorate the product line , and increase client satisfaction . After spending time on the West Coast honing his business organisation ontogeny acquisition , he impress back East to be closer to kinsfolk . He joined Hoffman Nursery on Dec. 30 , 2019 .
Betterly enjoys solving business challenge and top expectations , and he is enthusiastic about finding new ways to dish out the greenhouse ’s client . In oversee the Sales and merchandising teams , he will boil down on strategical provision and program development . His addition will give the nursery ’s customer more dedicated sales and marketing expertise to aid farm their businesses . “ I love learning something unexampled every 24-hour interval , so I ’m eager to see how our plants solve problems in the landscape painting . I ’m grateful for the chance to direct a top - nick Sales & Marketing squad that focuses on aid our customers follow . ” Jessica Hall , the nursery ’s Customer Experience Coordinator , and Sales & Customer Service Assistants Sara Bell , Stephen Gillis , and Mandy Cuskelly will provide customer service , good advice , and seasonable communication . Betterly ’s marketing expertise complements the baby’s room ’s marketing team , which includes Marketing Director Shannon Currey , and Marketing Assistant Alex Stanley - Stretch .
Taking a spacious purpose at the nursery is a natural for David Hoffman . He grow up with Hoffman Nursery and the horticultural industry . He worked part time at the nursery through mellow schooling and earned a degree in Horticultural Science from North Carolina State University . Afterward , he drop two years working at repeated plant nurseries in Europe . He returned to Hoffman Nursery in 2015 , serving as Project Manager and Chief Customer Experience Officer . At the start of 2020 , Hoffman move into the persona of Senior Director of Sales and Operations . He will cover twenty-four hour period - to - day conclusion and facilitate communication among all sectors of the nursery . His leadership will allow owners Jill and John Hoffman more time to focus on scheme and the broader vision of the glasshouse they started in 1986 . As David Hoffman says , “ I ’m emotional about our time to come as we move into this next phase of increment at Hoffman Nursery . ”
For more information : Hoffman Nursery5520 Bahama RoadRougemont , NC 27572Phone ( 919 ) 479 - 6620Toll - Free 1 ( 800 ) 203 - 8590Fax ( 919 ) 471–3100[email protected]hoffmannursery.com
