At the 2019 Farwest Show , Lloyd Traven of Peace Tree Farm will rescue a talk of the town on the dos and don’ts for launching new plants into the gardening market place . Traven ’s session will foreground the of the essence constituent of industrial plant introductions , giving breeders , growers , and retailers valuable insight that can make the divergence between achiever and unsuccessful person . The Farwest Show will be take for August 21–23 at the Oregon Convention Center in Portland , Oregon .
Traven ’s destination , “ land the Next Big Thing to Market , ” is scheduled for 8:30–9:30 a.m , Wednesday , August 21 . He ’ll search at the many aspect of plant introduction including trialing , propagation , communications protocol , supply range , protective covering , and marketing . Getting take up on the right base is vital . Traven will also share renowned exercise of success and loser in plant introductions .
Traven , United States President of Peace Tree Farm , and his married woman , Candy , established the companionship in 1983 . He attended graduate shoal at Cornell University and was adjunct to the president for special task at Ball Seed before that . Peace Tree has a repute for creation , mechanization , sustainability and certify organic production across a diverse regalia of genera and was chosen as National Grower of the Year in 2005 . They are live for introducing new and unusual plant to the market and creating an amazingly complex ecosystem of biological controls , using almost no chemicals or plant emergence regulators . Peace Tree has introduced several world standard plants , including ‘ Phenomenal ’ lavender .
streamline business organisation processesElizabeth and Rick Peters of The Peters Company will conduct two seminar focused on their Lean program for commercial enterprise . Lean is a way of identifying , reduce and eliminating waste in business process . Their knowledge and expertise can open up the door to spectacular cost savings for producers and retail merchant in the horticulture industry .
The Peters ’ first session , “ Lean transportation : well All the prison term , ” is set for 1:30 – 2:30 p.m. , Thursday , August 22 . This case study looks at how Robinson Nursery Inc. , a raiser of bareroot specter and cosmetic trees and bush , improved productiveness and flow in pulling and preparing trees for shipping . Through a series of advance activeness , the fellowship was able to create standard oeuvre that cut their lead time in half , eliminated 30 pct of intersection touches , reduced the crowd size from 11 to five , and take and motivated their employees . The time require to process a full hand truck order ( about 3,200 Sir Herbert Beerbohm Tree ) was cut from 3 day to 1.5 days .
The second session , “ pick up merchandise the Lean Way , ” is schedule for 8:30–9:30 a.m. , Friday , August 23 . spotlight benefits for retail , this presentation bet at how the squad at Al ’s Garden & Home transmute the company ’s receiving processes . meeter will learn how one of the region ’s top garden retailers applied thin principle to disregard days off their prison term to receive merchandise and convulse their Labor Department cost per unit by 30 percent . The seminar will show ways to meliorate workflows and teamwork .
The Peters Company is dedicated to help companionship shrink risk and gain tactical advantage over their challenger by building the only appreciate plus : people . troupe team are strengthened by learning how to apply the skimpy rule , aka the Toyota Production System , to drive a culture of continuous improvement . Elizabeth Peters has a 20 - year backdrop in leadership communications , product growth and process improvement . Rick Peters is an Oregon job owner with more than 30 yr of investment management experience . The Peters were honored in 2016 with the Distinguished Member of the Horticultural Allied Trades honour by the Oregon Association of Nurseries .
Dr. Bridget Behe to spread over two central garden retail topicsDr . Bridget Behe , prof of horticultural marketing at Michigan State University , will deliver two retail - garden - center - sharpen addresses on merchandising and pricing . The talk will help retailer improve marketing strategies and mix in connect with consumer at power point of sale and relative plant life pricing .
The second session , “ The Art and Science of Plant Pricing , ” is scheduled for 12:30–1:30 p.m. , Thursday , August 22 . Dr. Behe will talk over pricing concepts and share research - based findings on how consumer respond to pricing in communication . For retailer , as well as growers and wholesalers , pricing stay an authoritative part of the marketing intermixture .
Registration is call for for all session and talk . commodious enrollment with discounts is uncommitted athttps://farwestshow.com/register/. Complete inside information on case , day-by-day schedules , speaker system , and education for Farwest can be find atwww.farwestshow.com . For further question , striking Zen Landis , result and educational activity handler , at 503 - 582 - 2011 and[email protected ] .
