Valentine ’s Day is just around the quoin , and all report card indicate this yr sweeping efflorescence sale are go away well in the US , Joost Bongaerts , proprietor of Florabundance and Garden Rose Direct reports . “ I have talked with bloom growers domesticated and international in the past week and they were all pleased the way thing are fit . Fellow middleman confirmed what we have observe at Florabundance that sales are going well . ”
Photo by Florabundance.com
On a WednesdayAccording to Bongaerts , have Valentine ’s Day capitulation on a Wednesday seems to make affair tranquil . “ Many retailers encouraged customer to get flowers on the weekend or a mean solar day before Valentine ’s day so they can take on last minute walk in sales . ” And so far , transportation and logistics have been going smoothly around the country . “ The fact that Valentine ’s Day is on a Wednesday many deliveries are pass around out . ”
Valentine ’s Day preparations at Mobis . They provide mass grocery stores with bouquets of American grown and importation flowers .
Alternative filler from South America“Although record amounts of rain fell less than a week ago in central and southern California ( most in 100 year ) many battleground grow crop were a challenge to reap or were lose and caused shortage for bouquet maker . Growers report they had to attend at alternate makeweight flowers from South America to fill in their bouquet orders for the mass marketplace customers . ”
Small increase in consumer spending expectedWith a few days left to deal the blossom , the Valentine ’s Day time of year is almost over for growers and wholesaler . Then , we have to wait for the final sales results . However , as reported last calendar week , the National Retail Federation ispredicting a small increase in spendingthis Valentine ’s Day . The next flower event is International Woman ’s Day on March 8 , a bloom vacation that is increasing in popularity all over the macrocosm .
Flower bunch at Florabundance .
Promoting everyday floral purchasesGreat Valentine ’s Day or holiday flowered sales are very important for the industry showing that Americans love bloom . However , the floral sales are expected to dim after vacation . Therefore , the floral industry needs to continue to work on ways to increase the daily or weekly efflorescence sales , explain Bongaerts . “ This is a gradual process of education and it has started with the national flower ad campaign That Flower Feeling . That Flower Feelingintroduced the " That Flower feel " campaign . Their craft assets are excellent for promoting the integrating of flowers into daily life , and they are freely available for anyone in the floral diligence . ”
For more information : Joost BongaertsFlorabundanceFlorabundance.com
Garden Rose DirectGardenrosesdirect.com
That Flower FeelingThatflowerfeeling.org
© FloralDaily.com/Elita Vellekoop
