" The flower industry in Colombia is focused on reasonable treatment for employees . Pension and wellness insurance policy fund are well set . In that respect , we do n’t disagree much from the Netherlands in damage of legislation , " says Frans Buzek , who work at La Gaitana Farms . grant to Frans , this is due to the internationally - oriented nature of the country .
" enfranchisement is becoming increasingly crucial , " he says . " Without it , it is difficult to do business . It ’s just something that the market increasingly exact . Supermarkets care to hang labels on their product . Europe is leading in this , followed by the United States . Also in Japan there is increasing attention for sustainability . Our carnations are Rainforest Alliance certified . This means that our product is sustainable in the environmental , societal and economic force field . In Holy Order to wield the quality mark , annual audits are carried out . "
Frans Buzek of La Gaitana Farms with Eric Janken of Arabella Flower Farm during theIFTF2018 in Vijfhuizen , the Netherlands . On the left wing the Modern Solomio , and on the right-hand Appletea , an quondam pet .
economical growthLa Gaitana was launch in 1984 and the companionship grew to 42 hectare in late years . " We have 600 employees , 80 percent of whom are women , " enunciate Frans . It is one of the differences with the Netherlands . " In the Netherlands prime are principally a men ’s business . " La Gaitana render carnations to the USA , Europe and Japan . " Especially the US is an excellent market for us . economical ontogenesis is increasing , and multitude spend more money on flowers . Our gross sales mainly go to supermarket . They offer a better damage for the consumers than florist . The higher prices of florists create an occasion culture , while the supermarket stimulate more frequent purchase . "
Sparkz Raffine
raw varietiesDuring the IFTF the Dianthus caryophyllus breeder showed off their latest varieties : the small Sparkz Raffine and the Sparkz Solomio , which has a completely different quality . Both species follow from Hilverda Kooij . " The Solomio has not been on the market place for very long . It ’s doing well on the American market . Japan prefers a Dianthus caryophyllus with more leave , like the Raffine . We ’ve been working on it for a year now . "
Sparkz Solomio
alliance between grower and customerFrans says that shorter lines in the logistics Ernst Boris Chain are a spherical tendency . " Only parties that add value stay in the chain . In addition , more order are being delivered and more producers are selling online . " For the future , Frans sees increment potential in countries where cut bloom are n’t sold yet . He also see a challenge in build alliances with client . " Growing a Dianthus caryophyllus takes seven calendar month . It ’s always a gamble for the grower to gauge the good color , varieties and quantities that the client will want . That means that both the grower and the customer are at risk . When the two start working together , a profits - win office is created . The grower has more sure thing for his sales and the customers get what they want . "
For more information : Frans BuzekLa Gaitana Farms S.A.km 3 via Siberia TenjoCota , Colombia+57 1 401 7000[email protected]www.lagaitanafarms.com
